Northwestern Mutual Venture Capital Investments

Through our venture capital investments, we're bringing together the strength and scale of a 160-year-old Fortune 500 company with the leading-edge innovations of startups to re-imagine the way things could be.


Our Funds

The way consumers want to engage with their money and plan for their financial future is changing. Through Northwestern Mutual Future Ventures, we look for partners who are developing tools and platforms to help us deliver the experience clients need, want and deserve; who are shaping the future of health and wellness; and who are bringing new technologies and enhanced analytics to market.

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We're committed to being a catalyst for business growth in our home town. Cream City Venture Capital is dedicated to investing solely in startups based in southeast Wisconsin. Beyond capital, Cream City Venture Capital portfolio companies get access to our network of mentors and state-of-the-art co-working space. We look to partner with companies that are leveraging technology to address challenges across any industry.

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More Than Just Funding

We support and drive growth with value-add platform services, connecting our portfolio companies to resources within and outside of Northwestern Mutual. By accelerating learning and connecting to experts, we can help founders quickly overcome growth challenges and increase the likelihood of their startup’s success.

Fostering Diversity & Inclusion

Investing in and Supporting Startups Founded by Women and Black Entrepreneurs

Female-founded startups receive less than three percent of the approximately $80 billion in venture capital annually, and Black founders receive less than one percent. As part of our ongoing commitment to women and diversity, we’ve dedicated a total of $40 million to investing in startup companies founded by women and Black entrepreneurs. This funding allocation will advance the company’s investment strategy of engaging startups whose technologies have the potential to transform how clients experience financial security, as well as increase focus on technological disruption. The investment criteria align with NM Future Ventures' key strategic areas of focus.


Our Team


Interested in beginning a conversation? We're always interested in learning about the ideas entrepreneurs are working on.

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Venture Investment Focus

We are always interested in talking to innovators and entrepreneurs working on great ideas. Wondering what areas we invest in?

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MKE Tech Hub

We're only as strong as the community around us. See what we're doing (and join in the movement) to make Milwaukee a more vibrant hub for 21st century business.

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